#74: Building A Unique But Timeless Brand with Emily Foster
In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Emily Foster of Emily Foster Creative to talk about one of the biggest challenges wedding professionals face when building their businesses: standing out in an industry where so many brands and websites begin to look the same.
With years of experience helping wedding pros develop intentional branding, strategic websites, and stronger marketing foundations, Emily shares why branding is about so much more than just a pretty logo or trendy color palette. She explains how many wedding vendors unintentionally blend in by following trends too closely, and why creating a brand rooted in personality, clarity, and connection often leads to stronger client relationships and more aligned bookings.
Kevin and Emily dive into the difference between branding and marketing, why couples are craving authenticity more than perfection, and how thoughtful website design can directly impact inquiries and conversions. Emily also shares practical advice on creating a website that actually reflects your business, avoiding DIY branding mistakes, and building a client experience that feels cohesive from the very first interaction.
The conversation also explores how AI and website templates are changing the industry, why personalization still matters more than ever, and how wedding pros can balance trend awareness without losing the unique qualities that make their business memorable.
If you’ve ever struggled with how to make your business stand out, wondered whether your branding truly reflects who you are, or felt overwhelmed trying to market yourself online, this episode will help you rethink what effective branding and marketing actually look like in today’s wedding industry.
Emily Foster is the owner of Emily Foster Creative, a brand, website, and marketing studio based in Portland, Oregon, and working with wedding pros all over the world. She helps wedding vendors and photographers stand out with personalized, tailored branding, high-converting website design, and strategic marketing services. When she’s not designing, she’s dreaming up new episodes for her podcast Engage Your Brand®, spending time with loved ones, reading a book, or traveling.
Highlights:
• Why so many wedding brands begin to look the same
• The difference between branding and marketing
• How authenticity helps businesses stand out
• Common DIY branding and website mistakes wedding pros make
• Why couples connect more with personality than perfection
• The role website design plays in inquiries and conversions
• How trends can help or hurt your brand identity
• Why personalization still matters in the age of AI and templates
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Transcript
All right, folks, welcome to another episode of Mind Your Wedding Business. I'm here with the one and only Emily Foster with Emily Foster Creative. So welcome, Emily. How are you? I'm doing doing well. Of course. All right. So we're going to be Emily's going to be talking about building a unique but timeless brand. But Emily, before we jump into that, can you tell us a little bit about yourself and how we got you here today?
Emily Foster (:I'm good, how are you? Thank you. Thanks for having me.
Sure, so like Kevin mentioned, I own Emily Foster Creative. I've actually gotten to work with Kevin behind the scenes for Fantasy Sound before, which is exciting.
Kevin Dennis (:I have.
I can give Emily a stamp of approval. did. She came and cleaned up all our mess.
Emily Foster (:Thank you. Thank you so much.
But we just hit five years in business. I've been working in the marketing industry for almost 12 years now. And before this worked in event marketing. So I had some familiarity with the industry. Always wanted to be a wannabe videographer, wedding planner, all those phases we kind of go through sometimes when we're like, oh, I want to be an astronaut. And then I was laid off because of the pandemic.
Kevin Dennis (:Yeah.
Emily Foster (:started pursuing, starting my own branding and website design business and at the same time was planning my wedding. So it ended up just being a really "makes sense" kind of niche and something that I was really interested in to start working with wedding pros full time on their brands and websites. And now I've brought on a few contractors to the team. It's growing where we've been able to support over a hundred wedding pros in the last five years.
We support with building brands and websites and now we're also getting into supporting with blogging, ongoing marketing needs that wedding pros have.
Kevin Dennis (:All right, well, you kind of jumped into my first question, Emily. So I was going to ask you who you work with, which is obviously the wedding pros. And maybe you could dive a little bit more in what you do to help wedding pros, you know, go through the branding and web design process.
Emily Foster (:Yeah.
Yeah, definitely. i find that a lot of wedding pros struggle to talk about themselves and what makes them unique. Like when we start the strategy process with a lot of our clients, we're like, so what sets you apart? Or like, what do you do for your clients? And they're like, I'm a wedding planner in the Bay Area. And it's like,
Great, and so is like 7,500 other people. So really a lot of our process is about diving deeper. I am huge brand strategy first kind of person. Like everything that we design has to make sense for your strategy for your business, which I think is something that not all of our clients have experienced before. Like maybe they hired a fiverr designer or they did their own logo in Canva and they like didn't really go deep into who they're trying to attract and their market positioning.
Kevin Dennis (:Okay.
Mm-hmm.
Emily Foster (:so that's a big part of how we get started supporting them and then kind of related to the topic of this episode, like unique, but timeless branding. One thing I always focus on is like, how can we set you apart and bring more personality vibes into your brand? So whatever we can do to make you look like you are in the wedding industry, but aren't in the wedding industry at the same time, because so many people fall into the trap of like pastel calligraphy, like neutral kind of brands.
Kevin Dennis (:I was just had someone on the episode today and she's a wedding planner out of - Nora Culley, she's a wedding planner out of Cleveland. And she said she that's one of the things she tried to do when she was building her company is go totally different because everything was pale pinks or soft blues. And you know, like, what can I do to make me stand out? And she said she really leaned into her personality. And then she goes, and then that's going to help her either decide
Do they want to work with her or not? You know, based on, know, and it can go from there. So was very interesting.
Emily Foster (:Yeah, I love that. was one thing actually I was scared when I was niche-ing in the wedding industry. I'm like, are people going to want different enough branding? Like, am I going to end up just making the same monogram over and over again with some flowers in it and it's going to be soft pink? And thankfully, the majority of our clients aren't looking for that aesthetic. I always say we can do that aesthetic. Like we can do neutrals and we can do kind of the classic look, but only if it makes sense for your brand strategy.
Kevin Dennis (:Yeah.
Yeah, and I think a lot of people are really leaning into their personality and what makes them tick, so to speak.
Emily Foster (:Yeah, yeah. And that personality is still important, even if you are growing a team and you have a bigger business in the industry. Like if you have a team of 20 people, I think it's still equally important to have that kind of differentiation versus the kind of hiding behind the corporate look kind of feel.
Kevin Dennis (:Mm-hmm.
Yeah.
Emily Foster (:So
that's a huge part of what we do. And then on the website side, making sure that everything actually makes you money and has an ROI. considering best SEO practices as part of it, making sure that your site is laid out so it actually converts your clients. And I really think that like in my dream world, I would only get on sales calls with clients who are a good fit. And I feel like it should be that way for everyone else. So it should be kind of this tool to weed out people who aren't a good fit as well through all of the messaging.
Kevin Dennis (:Hehehehehe
Yeah.
Well, you got to kind of do that as well. I had ⁓ earlier this morning, I did a recording with Sandra Henderson, and she was talking about the inquiry process. And one of the things she puts when she was a wedding photographer, and she was saying how ⁓ I thought this was genius, but she loves tacos. she would gauge people like that kind of dumb question she put on there.
Emily Foster (:Mm-hmm.
Yeah.
Kevin Dennis (:Do you like tacos? Yes, no, maybe. You know, like, and so and so and she goes and it always the people that did not like tacos were not my my people. go, that's such a random question. But I was like, and then I asked who doesn't like tacos and she goes, you'd be surprised. Not a lot of people like tacos.
Emily Foster (:Yeah.
Wow.
Like being honest about it too. I feel like I would feel the pressure with that question of like, should I answer yes? Like, yeah. Yeah. So like tons of differentiation and strategy is how we approach it. And I think that's what makes it so much more important than just like a pretty logo for wedding pros, but yes.
Kevin Dennis (:Yeah. I know it's kind of interesting.
I agree. All
right, Emily. So why do so many wedding pros struggle to create a brand that feels both distinct and long lasting?
Emily Foster (:I think following trends, I think that we're such a trends based industry, which makes sense for the events that we work. And it's super fun for that. And your Instagram is going to change with the trends, but your brand shouldn't. So I think that's one of the biggest things is like being a trend chaser. And I see that a lot, ⁓ where you probably have like friends in the industry that they're like, I was just kind of playing around with my color palette a little bit, changing things up. And it's like, if you're doing that every quarter, every couple of years, it's
Kevin Dennis (:Mm-hmm.
Emily Foster (:probably too much and you probably don't have a good brand direction, like you have to stick to the plan. So I think not having that plan sorted out because you haven't done the strategic work to figure out what really differentiates you and who you're really trying to work with. like lack of clarity and the trend chasing and wanting to just follow what you think your couples would like or what you think is going to resonate right now with people.
Kevin Dennis (:Right? Yeah.
Mm.
Emily Foster (:But the truth is like your brand should last you 10 to 20 years without having to do a full rebrand. Like maybe you have to refresh things every couple of years, but you should have the core brand ring true. And I'm always using examples like Nike and Starbucks and like Home Depot. And you can see how they've kind of changed their logos a little bit over time, but they didn't do that whole crate and barrel move that happened like last year. Yeah.
Kevin Dennis (:Mm-hmm.
No. Yeah. That was pretty dramatic.
Emily Foster (:Yeah, and like there
was like the Tropicana example to like really good timeless brands like stick to the plan and that's how they create that brand recognition, which I think is still really important in this industry, even though it is like most of your clients you're never really going to work with again. And if you don't do other types of events, like it's still important to have that recognition because they can become your raving fans and refer you. And you're also going to need to have that local kind of market recognition as well.
Kevin Dennis (:Yeah.
Yeah, and I can see that too, because even like locally there was a vendor in our market that like changed up everything without like really doing an announcement or telling everyone. And when we saw them out in the wild with like different colored shirts and I'm like, what, what, what happened? Where did you know, like I had no idea what was going on, but so I guess you got to kind of do it the right way.
Emily Foster (:Yeah.
Yeah. Yeah. And there's like a whole process to that too. Like it's not just like building the new brand, but the whole announcement process. I actually, I have a checklist I can send you, but it's called the standout brand checklist. And it's like all of the like tens of things that you need to think about before launching a new brand. Cause I see that all the time online too. Like there will be a new name for their Instagram, but they didn't like link their old name anywhere. So it's just like,
Kevin Dennis (:Yeah. ⁓
Emily Foster (:Like you might have them on your mind. Like I saw this with a copywriting company at one point. They had changed their business name and ⁓ I couldn't find their old business name anymore. And I hadn't yet registered what their new business name was. Like I knew they did the rebrand, but it's like on Instagram. I just couldn't search them anymore. ⁓ Yeah. So that's like a part of the process. If you are changing your brand name is changing your handle on Instagram and then making sure that you have like a blurb in your bio of like
Kevin Dennis (:⁓
And so you couldn't use them anymore.
Emily Foster (:formerly this account and then keeping that old account so that people can't impersonate your old business for a while. And 301 redirects, which I think you've had Sara Dunn on the podcast, right? Okay.
Kevin Dennis (:Yeah, no kidding, huh? Yeah.
I have not had her on,
that's how I got you. We hired Sara and she realized the person that did our website messed it all up and then she goes, you need help and then she referred us to you.
Emily Foster (:yes yes yes
Yeah,
that's right. Yeah, I love Sara And we're always talking about the importance of 301 redirects with rebrands, like when you are changing your whole website URL, making sure you do that. So I think that's another thing that wedding pros really struggle with with their brands is like the intimidation. Like it's all of these things sound a little bit scary because you have to remember all of these little nuances when you announce a new brand. But it doesn't have to be scary when you have the right team.
Kevin Dennis (:Mmm.
Well, and I always feel like in the wedding industry, we're really good at our art, know, wedding planners, good at planning and whatever, but we're not good at the business side of of it, you know, so with when it comes to marketing or whatever, you know, having a website, it just we and we generally foolishly in a wedding industry don't hire the right people like yourself to come in and do things and they try to do it themselves when, you know, so it just and then I think that becomes a mess. That's not what we did. We hired someone that ghosted us. So that's a whole different story. So
Emily Foster (:Hmm.
Yeah, that's
the whole thing. I was on threads the other day and someone said that they got ghosted by five designers. Like they were trying to find a new designer and they talked with five people who no showed on the sales call. So I don't know what's happening. And I've heard crazy things about wedding businesses lately too. You know, all of the scams and things happening. Yeah, crazy. But
Kevin Dennis (:Yeah, that's too bad. Too bad, too bad.
Emily Foster (:Yeah, I think leaving it in the hands of the right people can eliminate the stress of a rebrand a ton and make sure I just think there's such an opportunity cost when you do DIY it. And it's totally fine to DIY it for a little bit, but you can move faster if you don't.
Kevin Dennis (:Well, and we're big in the wedding industry of telling people not to DIY their wedding. So we shouldn't be DIY in our business. So yeah, yeah. Yeah. No, it's just, if you think about it, everyone's like, ⁓ they DIY their wedding, you know, but yeah, you're DIY in your website and you know, whatever else you're professional, like get the professionals to help you so you can do your art is what I always go back to. So yeah.
Emily Foster (:Yeah, that's very true. It's the mic drop kind of moment.
you
Mm hmm. I love that. Yeah.
Yeah. And that's that is really fun, selfishly for us. Like I like I like working with art every day. Like it's really fun when we get access to more galleries from a client. And I'm like, I get to arrange these on their website and live vicariously through these weddings that cost way more money than my own wedding.
Kevin Dennis (:Yeah.
Hehehehehe
it is fun. So all right,
so Emily, what are some big mistakes you see people make when trying to stand out with their branding?
Emily Foster (:Mm hmm. I think the trend following for sure, like just hopping on something and that quickly dies. I think after like two to three years, like, ⁓ I think some trends that you might've seen was like the circle logo with the flower ring around it. Like that was a really common one for a long time or like deer antlers or like the gold gradients, ⁓ drop shadows, like anything that kind of feels like cool and avant-garde right now.
Kevin Dennis (:Okay.
Mm-hmm.
Emily Foster (:will probably quickly age your brand in a couple years. So there's really a fine line of being exciting and adventurous, but then also making sure that it's timeless and will continue to work for you.
Kevin Dennis (:I saw there's a lot of people like mirror balls made a comeback, right? And there's some people using mirror balls in their logo. And in my head, I'm like, that's not, this is, you know, not going to be around in a few years, probably, you know.
Emily Foster (:yeah.
Yeah,
exactly. we actually did a wedding planners brand where the mirror ball is a brand icon in the suite, but it's not part of her main logo. So she could easily just remove like the icon from her website over time. And that's kind of what I mean. Like you can do a refresh down the line and be like, I'll just change the section on my website and modernize it a little bit versus having to tear everything down for your brand and redo it. That's a good point. Yeah. Cause there are those like little images.
Kevin Dennis (:Yeah.
Yeah.
Emily Foster (:the other thing that I think people run into are like the stereotypes of like thinking that you have to show them exactly what you do in your brand, which is like, it's the camera and the photographer's logo or like the mic and the DJ's logo or the turntable. Like just anything that feels too on the nose is going to instantly make you blend in. And that's something I see a lot with like newer business owners where it's like, yeah, yeah. At first they like, they just need a website up. So they go into Canva and they're like, I'm a photographer. So I'm going to.
Kevin Dennis (:Mm-hmm.
Yeah.
really?
Emily Foster (:grab the camera icon and then I'm going to type my name under it. And I don't think there's any shame in that because it's like, I think you just need to book some clients in your first couple years of business. But then I think as quickly as you can get clarity on who you want to work with, jumping out of that phase and into like your more like grownup brand, I think is going to be really important. And back to the question you were saying, like the biggest brand mistakes that wedding pros make, ⁓ lack of clarity for your
Kevin Dennis (:Yeah,
Mm-hmm.
Yeah.
Emily Foster (:clients too. So it's like that perfect balance of you don't want to be too on the nose, but then so many wedding pros fail to actually communicate the value they offer and communicate directly to their clients. And I think we're seeing even more with Gen Z. It's like, they just want the information right away. So what I mean by like lack of clarity is like the amount of wedding pro sites that you can go on and you can't find the city that they're based in, like just on the homepage.
Kevin Dennis (:Mmm.
Emily Foster (:⁓ So that's obviously a big one that your couples are going to be looking for is like making sure do you actually make sense for their area? Like is it easy for them to pay for travel for you to get there? Pricing I know is like a whole in-depth probably tangent we could go on.
Kevin Dennis (:Well, you
can probably and it's funny. I've had people on the the podcast that are against it and people that are for I'm a very much pro you got to have pricing on your website because Just I've been doing this long enough now You got to weed out the people that are not in you know, that can't afford you, you know kind of thing and then it just because why waste your time doing an inquiry and because
Emily Foster (:Yeah.
Mm-hmm.
Kevin Dennis (:The rule of thought someone said is that, once they see my value, they'll pay for me. But if they physically can't afford you, then what's the point? know, like, yeah.
Emily Foster (:Yeah,
yeah, I'm a big fan of it too. At least it's starting at her range because it's like, it's like, yeah, maybe a couple they can find like a magical $500. But if it's like a $5,000 difference, then they probably aren't going to be able to stretch that far for your service. Yeah, yeah. So like, and I also say that like pooling my Gen Z friends. I'm like right at the cusp of like, I'm a millennial.
Kevin Dennis (:Yeah, yeah
Mm-hmm.
Yeah, and that's a big difference, you know.
Emily Foster (:So it's like every time I talk to my friends and kind of do my own little peer study, it's like none of them are inquiring with any type of business that doesn't show pricing on their site. ⁓ So that I think is a factor with clarity and then also ⁓ kind of the building a story brand structure, really communicating like, what is it, like what's the value that you're offering, what they're paying for and what problems are you solving for your clients? Because...
Kevin Dennis (:Mm-hmm.
Emily Foster (:At end of the day, that's what it is. It's like, you have to be solving some kind of problem for them to be willing to pay a premium price for your service. Like it's of course about the great portfolio and the art, but it has to be deeper than that for you to really stand out amongst all the other vendors presenting great art.
Kevin Dennis (:Yeah.
Yeah,
like I feel like we've talked about trends a lot, but when when do they start hurting the brand?
Emily Foster (:I think when they're integrated into the branding identity itself ⁓ and they start to fade. So what I mean by that is your actual logo suite and if that is what makes up your entire identity for your business, then I think it could hurt. But I don't think it hurts at all when it's social media, when you're following a trend that makes sense. ⁓ I guess you could also kind of go down.
Kevin Dennis (:Okay.
Okay. Because that's short-lived?
Is that why? Okay.
Emily Foster (:Yeah, I think so because it's short lived. Like if you're just
hopping on like a Instagram trend, that's totally fine. If the trend doesn't make sense though, like on social media for your brand, then I think that's where it could also hurt is like it could be a little bit cringe and like cringe is something that Gen Z especially wants to avoid. So like not just doing something because it feels like you should do it because of a trend. Like I know this is an older trend, but I was thinking about like, you know, when the Barbie movie came out and every
Kevin Dennis (:Mm-hmm.
Emily Foster (:was using that meme of Barbie driving in the car. It makes sense for a lot of brands in this industry. Would it make sense for a law firm? Probably not, unless that's their vibe. So yeah, so I think making sure that you're just prioritizing the trends that align with something that you want to say anyway. And I think it comes back to storytelling too. If the trend fits as a part of that story that you're telling to your clients about the problem you solve and how you can help them get their solution.
Kevin Dennis (:Yeah.
No, Yeah, yeah, true.
Hmm.
Emily Foster (:then it works, but if it is just kind of like kitschy and doesn't make sense for your messaging, then I would probably just leave it.
Kevin Dennis (:Mm-hmm.
Is there anything that you need to do to make your brand feel timeless instead of trendy?
Emily Foster (:Yeah, I think making sure that you have a decent amount of balance in the color palette. like whenever I'm telling people how to build a good color palette, making sure you have good contrast. So even though we don't do like exclusively neutral brands, like again, we will, but I really love colorful brands. So a lot of our ⁓ clients end up with some color in their brand. You still want to have some neutral colors in that palette, like maybe a black and a white or like a navy and a gray, like light gray or some things. So
Kevin Dennis (:Mm-hmm.
Emily Foster (:having enough contrast that you can continue to use it over time because one thing that will make your brand seem like not timeless pretty quickly is not having good color contrast to work with in your graphics. So that's a big thing. Really like trendy typography that doesn't like, it's okay if it feels quirky or bold. Like it can definitely have like an edgy vibe, but if it feels like it just belongs with the time, like there's a font called recoleta
was really popular circa like: Kevin Dennis (:Mm-hmm.
Emily Foster (:feel is and does that make sense for your brand strategy or are you picking it because it like looks nice right now and it was like ranking high on Pinterest like you saw it a bunch and really fell in love with it. ⁓ So I think that's a sign as well that it's not timeless enough and then that it doesn't make sense for your brand strategy which I kind of said with the typography part but if it really isn't speaking to the type of client that you want to attract then I think it's a sign that it's not going to be timeless enough.
Kevin Dennis (:Hmm.
That makes sense. And I was going to say we both like ⁓ colored books on our bookshelves. I was like, Emily's got a lot of colorful books. I got a lot of colorful books. like, wait, wait. Yeah, my wife actually did this for me. So yeah. No, I don't know where she got the idea. She went to the bookstore and she went to the used bookstore and she literally bought all these books behind me because of the color they, they, you know, like to do the, like the rainbow of color. And anyway, yeah, yeah. And then the
Emily Foster (:Yes. Yeah. I love organizing it that way.
that's so cool! Did she watch the home edit?
I love that.
That's so fun. Yeah, I
have, I'll go ahead.
Kevin Dennis (:Everyone in the
I was gonna say and all the ladies in the bookstore they were having so much fun putting it all together and this it was my wife's idea I'm like give me little funny things to do on the my back my backdrop. So that was her idea so
Emily Foster (:Yeah
Yeah, I love that. I have
like four IKEA shelves behind me of books. Yeah, I only sometimes, I sometimes lose a book. Like sometimes I can't remember what the color is and it takes me a minute to find it. Yeah.
Kevin Dennis (:Yeah, IKEA shelf. So gotta love IKEA.
how funny. that's funny. That's hilarious. All right.
So how can someone tell if their brand is attracting the wrong clients?
Emily Foster (:Yeah, I think there are so many ways. ⁓ No inquiries is obviously, it's not really the answer to that question because if you're attracting the wrong clients and you're still attracting some clients, but I think that is a sign that the brand isn't working in terms of attracting clients is that you're not like you're hearing crickets. And then on the topic of wrong clients, I think if you're getting on sales calls with people who are constantly confused about your pricing,
Kevin Dennis (:Okay.
Emily Foster (:That's a big one. And I think it can happen either way. Like it can happen in the comments of like, Ooh, that's like more than we thought it would be. Or like, we can't really afford that right now. Or like the price shopping kind of comments. but then I think it can also happen the opposite way where you're like, you share your pricing with them and they're like, ⁓ that's great. Like they're like pleasantly surprised. And then like, you kind of feel like you left some money on the table. Like that could be a sign that, ⁓ you seemed expensive to them and like, you're actually a better deal. And like, so branding has to
Kevin Dennis (:Mmm.
Yeah.
Emily Foster (:correlate so well with your pricing for it to make sense. And that's a conversation that I have a lot with vendors, especially like photographers, I noticed where we'll do this like really high end brand, but they're not quite ready to raise their prices to that. And it's like, you have to kind of back it up with the pricing for people to understand why that makes sense. And I think a good analogy is like the shampoo aisle is like, you wouldn't look at like a high end shampoo bottle and expect it to cost $2.
Kevin Dennis (:Yeah.
Emily Foster (:And just like, if you're looking at like suave, you're not going to be. Yeah. Yeah. It's like more of that casual branding. Like you're not expecting to pay $25 for that bottle of shampoo. ⁓ but it's like, sure. The ingredients are a little bit better. Same thing with wedding pros. Like sometimes the talent is only kind of like nominally better, but if you have a great brand to represent it, then it can do a lot for you.
Kevin Dennis (:I'm going to say I just thought of Swap.
No, no.
Emily Foster (:So that's a sign that you're attracting the wrong clients. ⁓ Another one is when people are constantly like shopping over price and they're just going to a better deal because they don't see the value, but you're expressing. So like if you get really far in the sales process and then they ghost you or you find out that they went and worked with another vendor and it was just the difference of price, then that could be a sign that they're not taking your brand seriously enough.
Kevin Dennis (:Mmm.
Emily Foster (:And then I would say it's not always the case because obviously no matter what, even if you have a professional brand, you're still going to get no's. But if you are continuously being compared against like competitors who are pretty equivalent to the services that you offer, but you're always missing out, then there's some kind of disconnect in your brand there. And I think a good example is like, if you are like a DJ or a photographer or like a florist and you work with a lot of planners.
Kevin Dennis (:Hmm.
Emily Foster (:And the planner is always like sending clients your way. And maybe they're sending their client to like two or three other competitors of yours to talk to. If there's a reason why those clients are consistently booking your competitors and you might want to take a look at your brand and figure out like, you sharing enough of that messaging, not only just in the brand identity, but also on your website and the messaging and then translating that same kind of brand messaging into your sales calls too. Cause everything has to feel cohesive for it to work.
Kevin Dennis (:Hmm.
Yeah,
yeah, it really does. All right, what role does a website play in like reinforcing and or like, I guess, hurting a brand?
Emily Foster (:Yeah. Yeah.
Yeah, it plays a huge part. It has to be cohesive. Like I've know I've thrown around a lot of words like messaging and websites and conversions and everything. one thing I talk about is like the five pillars of an elevated website. And one of the pillars is branding because I think in this industry, a lot of times we're actually so website focused, like we're like, I need a website. Like my website needs to look better. And we don't think about the brand. So it's like,
Kevin Dennis (:Mm-hmm.
Yeah, I agree.
Emily Foster (:Yeah, yeah. And it's like you can have a beautiful like show it website, but if there's no distinct brand, then you're just going to blend in with everyone else who has like a beautiful light and airy show it website. So really the brand has to be carried through on the website. And that looks like really tasteful application of the colors and the typography system, like having consistency. I usually recommend like no more than eight to 10 colors max on your website and no more than two to three font selections max.
Kevin Dennis (:Hmm.
Emily Foster (:so that you can really have consistency throughout the site. Because there is something about design that, like, if you're not a designer, you still can tell when something's wrong. And I used to listen to this podcast that talked about how everything around us is intentionally designed. Like, the chair you're sitting on and the desk you use, the water glass that you drink from, it's all designed so that we can use it functionally. And a website works the same way, where it's like, if your potential client is on the website and they like,
Kevin Dennis (:Mm.
Emily Foster (:feel like something's off or it's scattered. Like if they're like a doctor or like a lawyer, like they probably won't be able to tell like, I don't know what's wrong here, but they'll feel like something's off and it will just give them a little bit of distrust. And we know that we have to have like that, no trust factor for people to be willing to invest. So being able to like create that consistency so that the design is very smooth and basically a good design isn't noticeable, which kind of sounds.
Kevin Dennis (:Mmm.
Yeah.
Emily Foster (:counterintuitive because you want to stand out as a brand. But on the website, it's like, yeah, you want the vibe to stand out and the brand personality. the good like UX design like should be so smooth that people can just quickly access what they need without being like bothered by the branding being distracting.
Kevin Dennis (:Mmm.
I like that. Yeah, it makes sense. Completely makes sense.
Emily Foster (:Yeah.
Kevin Dennis (:So all right, Emily, how should branding and website strategy work together to actually convert visitors into clients?
Emily Foster (:Yeah, I was like, did I come up with that question? That's a good specific question. How should they work together to help convert clients? your brand strategy, like I talked about it a little bit earlier, it comes down to like your brand archetypes, market positioning, and like ideal client personas. A lot of the things that you might've heard of if you've done a coaching program. then when you form all of that, like you need to do your brand strategy before you build your website strategy.
Kevin Dennis (:Hehehehehe
Emily Foster (:So your website strategy is going to include things like your site map, your SEO strategy plan, like your copywriting, and all of that needs to come back to the brand strategies. So when you're making decisions about like what pages to have on your website or what should the first headline say on your website, everything needs to come back to like, is this solving the problem for our ideal client? Is this setting us apart from our competitors? And you can really only know that if you've done the brand strategy work for your business.
Kevin Dennis (:Mmm.
Emily Foster (:So that's how they go hand in hand. A lot of people will jump to the website strategy. And I think that's where they get lost. Cause they'll be like, okay, well I need a website and I need to get it launched soon so I can start getting SEO. And then they'll be like, I guess I'll have a homepage and I'll have like a services page and then a contact page. If I don't really know what to put on it, I guess like everyone puts reviews. So I'll do that. And then I'll add some FAQs.
And then you kind of end up with this DIY website that like kind of blends in with everyone's else's because you haven't really done the groundwork to figure out like, why are you including these things and where should you place them and how big should they be? And like, what should they exactly say? And like same with your SEO as well, when you like have done the brand strategy work, it's way easier to figure out like what keywords based on my research should I implement versus like, am I just choosing keywords that aren't even going to help me rank?
Kevin Dennis (:sense. all right, so if I'm the dummy that did it the way you described it, just doing the website first, how, like, how long would it take to do the whole brand strategy? Is it a long process? Or is it not that bad? Or
Emily Foster (:hehe
Yeah, I think it depends on how much clarity you already have about your business. So for us, like usually it takes about one to two weeks to get through that process. we'll like on board. Yeah, it's not. Yeah. And like you can really dive deeper. Like you could do client interviews and like competitor research and SWOT analysis. I would say for most people in this industry, because we're like working with small businesses, it's not like
Kevin Dennis (:Okay.
that's not bad at all. I expected it to be longer. Yeah.
Emily Foster (:a huge like VIP week or something like, like in the corporate world, you'll have a brand strategist like fly out to the company and they'll like do like an exercise with the whole team for like a whole day or a whole weekend and like really dive into like the brand strategy. For us, it's like, ⁓ even feels like too much for some of our clients, I think we'll hop on a call for like an hour, two hours and they're like, their brains are fried by the end of that. Cause I've asked them all the questions about their strategy and they like maybe haven't thought of some of these things like,
Kevin Dennis (:Mm-hmm.
wow.
Mm-hmm
Emily Foster (:⁓ I like, we'll ask like, are your competitors? And a lot of people kind of shut down with that question. They're like, well, I'm community over competition. Like, I don't really know. Or like, exactly. Yeah. Yeah. So we kind of like break that down. like we'll also take this quiz. We'd talk about brand archetypes and like that helps shape the brand voice and personality of the brand. So that whole brand strategy piece usually takes, about a couple of weeks. So it's like a.
Kevin Dennis (:Everyone knows who they compete with. They're lying to you.
Hmm.
Emily Foster (:call and then we'll put together pages in their brand strategy doc after that. And that's before we even touch a mood board and start picking out colors and everything. So it doesn't have to take that long, but I will say most of our clients are coming to the table. Like they have a couple years in business where they can pretty easily on those calls answer. Like, like if they don't really understand who their ideal client is, we'll get deeper and we'll say like, okay, well, who would you want to book over and over again? If you could work with this couple like all the time.
Kevin Dennis (:Mm.
Emily Foster (:So they've had some of that trial and error.
Kevin Dennis (:It makes sense.
Do people get in there and get really lost? not like going through it and just like, I don't know. Do you get a lot of, don't know through that or okay.
Emily Foster (:Yeah, I do. There's, think,
kind of the initial, like, that's a good question, or like, I hadn't really thought of that. ⁓ And some people go through the process, like, I know some designers just send a form to their clients. And I find that it's way easier to do it on a call because a lot of times if I send a form, the answers I get are like, I don't know, or just like a one-sentence answer kind of thing. But this is kind of like, I feel like it's like therapy for your business. So if we're on the call and they're like,
Kevin Dennis (:Mmm.
Emily Foster (:I don't know, then I can give different examples and kind of coach through questions of like, well, in this kind of instance, did you enjoy working with this type of client? And just kind of helping them to drag out what actually is most important about the business. Because it's really hard to talk about ourselves, which is kind of back to the main reason that people choose to work with someone like me.
Kevin Dennis (:Mm-hmm.
Yeah,
well no, it makes sense, because you'd probably bring it out of them.
Emily Foster (:Yeah, yeah. And I think even myself, like I struggle to do my own marketing because it's way easier to get in your own head. And that's another reason that I think DIYing doesn't work because it's so easy to just sit there and be like, well, what do I say? Or like, I have a thousand things I want to say, so I'm just going to put them all on the website. Yeah, it often is. Yeah.
Kevin Dennis (:Mm-hmm, and that's too much probably. Yeah Yeah, it's like isn't
it like the cobbler you like the cobblers kids don't have good shoes and but yet It's the same thing. Yeah makes makes sense. So alright Alright Emily for someone who feels like their brand is fine, but forgettable You know, where should they start?
Emily Foster (:Right. Yeah, yeah, definitely. It's a long process.
I think they should start really digging into what sets them apart in their services. So like before trying to create a brand that just looks different for the sake of looking different, like figure out what is different about your talent or your offerings ⁓ or even like your processes and your systems that makes people want to work with you. So like reading past reviews, I think doing client interviews if you can, like taking a client out for coffee or like reaching out and like finding out like why they booked you and
Kevin Dennis (:Mm-hmm.
Emily Foster (:really leaning into that will help you understand like, okay, this is maybe a competitive advantage that I have in the market. And then from there, like it's kind of sounds like a cop out, but I think really hiring a good brand strategist and branding team that can help you is going to be, it's going to be the easiest way time wise. might not be the easiest way budget wise, but it is the easiest way to get out of your own head and be able to create something different.
Kevin Dennis (:Hmm.
Nice.
Probably the quickest way too, right? Yeah.
Emily Foster (:Yeah, yeah, I think it's
the quickest way and like the quickest way to get it done right. Because like I mentioned earlier, a lot of people invest in like a fiverr designer. And that can be really tough. Like I'm sure there's incredible contractors on fiverr sometimes. But typically what you see is like, like the DJ company like reaches out to a designer because the whole brand will cost like $400. And then they're like, Okay, I need a logo for my business. And the designer is like, Okay, tell me what to do. And I'll design it. And then you end up with a logo that's like, kind of subpar and forgettable again.
Kevin Dennis (:Yeah.
Emily Foster (:⁓
so I think really making sure that the design team that you work with or the marketing team, like has some kind of strategy process where they're asking deeper questions and they're not just taking like the orders that you're giving. that way you can actually end up with a brand that feels different and making sure, I think the biggest thing is making sure you're aligned on processes as well. Like that, that is something involved in their process. It's less about true style. Cause I really believe.
that a good designer can design in any style. And that's something that we strive to do is like, if it's like dark and moody or bold and edgy or like whimsical and playful, like we can still do that kind of aesthetic. ⁓ And that's not every designer can do that. So that's maybe where you do pay attention to portfolio a little bit. But knowing that a really talented designer that leads the strategy will get you to that end result through the right collaborative process.
Kevin Dennis (:Mm-hmm.
Mmm.
All right. Just came to my head when you were talking about all this, but like, what is AI done to your industry? Because, well, it was when you said like, I can hire someone on Fiverr. I'm like, you could tell, you know, Claude or chatgpt any of these to do this for me and it's going to do it, but it's going to not be right, I would imagine.
Emily Foster (:Yeah, think like, yeah, go ahead.
You are.
Yeah, it's true. And it's funny, the only time that I've used AI to create logos is for like presentations when I'm trying to give an example of an AI created logo. Yeah, and it is really an interesting study. Actually, my assistant that helps with our social media, she did a great post a while back for like, we designed this really cool, bold maximalist brand for a bridal seamstress.
Kevin Dennis (:⁓ I love it. That's smart.
Mm-hmm.
Emily Foster (:And then she also went into chat GPT and she like asked it to create like bridal seamstress logos. And it looked like so basic and like didn't stand out. so in terms of AI, like, I feel like a lot of us, like, I can't completely say, like we're recording this in 2026, who knows what AI will become in like three or four years. Yeah. Even by the end of this year. But I think that the major things I really like knock on wood for all of our sakes for our job. But I think that.
Kevin Dennis (:Yeah.
or by the end of this year.
Emily Foster (:I don't think AI will be able to have the human clarity and the storytelling aspects that a brand requires. So I think similar to a fiverr designer, I think it will always only be able to take your orders. And again, remember some things about your brand and then create from there, but like really understanding like the humanity aspect of it and being able to tell a story with your brand is something that I think will.
Kevin Dennis (:Mm-hmm.
Emily Foster (:probably not happen for a really long time. And if it does, then I think most communication and customer service and like any kind of human related job is probably on the table in that case. for AI, we don't use it for any branding. We don't use it for website design right now. ⁓ And then like we use like chat to between things for like outlines sometimes like brainstorming or a blog. ⁓ But that's pretty much the extent is like just kind of
Kevin Dennis (:Mm-hmm.
Emily Foster (:ideation right now and that's what it's done.
Kevin Dennis (:Yeah.
Have you had to like go in and clean up someone's AI mess that they, you know, they started with AI and then they realized it wasn't going well. Okay.
Emily Foster (:Not yet. I guess a
little bit with copy, like if it sounds way too generic. Yeah, because like everyone, I don't know if you've like heard like the carefully curated or like, ⁓ we bring your love story to life, like those kinds of lines, which I think, you know, at some point a human actually wrote that because that's why it's in AI now. yeah. ⁓ But I think that's the biggest thing that I've seen is like having to like rewrite some copywriting because it sounds way too generic.
Kevin Dennis (:⁓ okay.
Yeah, yeah, yeah, yeah.
Yeah, exactly. Exactly.
Hmm.
Emily Foster (:⁓ I guess maybe people have come to us and their brand like looks DIY and maybe they used to chat GPT for it. I think the biggest thing that we have to like clean up with that. And it also sometimes happens when they worked with like a really cheap contractors or something is like, they don't have a- yes, exactly. I was like, I hate to like keep hitting on this platform because like, it's kind of like just a platform like anything else. Yeah. Yeah, totally. ⁓ one thing we run into though is the logo that isn't functional.
Kevin Dennis (:Mm-hmm.
The Fiverr.
No, it has its purpose. Yeah. Yeah.
Emily Foster (:We can't use it on the website because it's too blurry. it's like, like, I don't know if you've seen that from like, know, DIYers where it's like, it has a white background, so you can't place it on anything. And it's just really inflexible. So sometimes we actually have to go like recreate the logo, like trace it, vectorize it, which like vector files are basically like, it's like an editable file that you could scale it up as big as a billboard or like scale it down as small as a pen. And it would still look really high res.
Kevin Dennis (:⁓
Mmm.
Emily Foster (:And that's like something that about Canva brands, at least right now, like you can't design a logo in Canva because you can't create a vector file out of it. ⁓ so that's another reason why I really believe in like working with a designer, at least for that kind of project that you can work in Canva for like social media graphics and things like that.
Kevin Dennis (:I I can say everyone
lives in Canva in this wedding industry, so I could see that happening.
Emily Foster (:Yeah. Yeah. It's
for marketing. It's not for branding is what I say. And it's because you have to really create something that's scalable for your brand assets. So if we ever have like maybe unknowingly redone someone's AI logos, that's probably what we've had to do is like they don't have any logos to work with and they're like low res or they're cropped or they look weird and we have to recreate those.
Kevin Dennis (:Yeah, yeah, it's crazy. All right. What are a like a small change someone can make without doing a full rebrand that will still make a big impact?
Emily Foster (:Yeah, I think the biggest thing I know it's not the brand identity we've been talking about, like it's not your logos, but adding clarity to your homepage. So making sure you put your location on there and making it clear where you're based. and then rewriting your headlines on your page, making sure that the headline speak to the problem that you're solving for your clients and that you're focusing the language on them versus yourself.
Kevin Dennis (:⁓
Emily Foster (:⁓ So that's probably the number one that you could do. I feel like you could go take that and do it today without having to like start over.
Kevin Dennis (:But well,
and it seems so basic, but yet it gets missed all the time. There's, you know, there even is like, there's a winery here. You know, I'm living in the world of wineries where we are. We have like 60 something wineries here in Livermore, but they, one of the wineries we belong to, like, we'll send out a thing about their upcoming event, but then it's like not in the copy. It's not in the email and you have to like click the registration site. When is this event? know, like, so
Emily Foster (:Mm-hmm.
Yeah.
Yeah.
Kevin Dennis (:Like
just having the basic information probably goes a long way, right?
Emily Foster (:Exactly.
Yeah. Especially with short attention spans and it's like marketing experts are saying like it takes 12 times now for someone to actually recognize the message enough to buy. Yeah. I think it was eight and then it went up to 10. At some point it was seven actually. Yeah. They're saying 12 now. And I think it's because our addiction to like short form content and just a fast paced world. Like, I mean, think about how many times you pick up your phone during the day or like how many times you switch tabs and just the lack of focus.
Kevin Dennis (:Not eight anymore? Wasn't it eight? Yeah.
okay. Damn.
I just got a brick for my phone. you heard about these things?
Emily Foster (:Yes,
I've been thinking about it. I downloaded the Be Present app, which is kind of like it locks your phone without you having to put your phone on the fridge or something.
Kevin Dennis (:huh.
Yeah,
I'm trying it because well and I have teenage daughters that have phones and we're all we're bricking everything and it's been a So because I I do I I mean I be honest with you I grab my phone and the first that first app I open is Instagram I don't know why it's literally the first place I go every time that or that or my email so
Emily Foster (:How are you doing it?
Hmm.
Yeah. Yeah, and then
20 minutes later, you're like, what was I doing again? Yeah.
Kevin Dennis (:Uh-huh. Nope. So I've learned.
Yeah. So I bricked my Instagram. So, and then if I need it for work, I can go unbrick it and go from there. So.
Emily Foster (:Yeah
Yeah,
where are you putting the brick? I like heard one podcast where she put it on her fridge, like she put a magnet on it. Yeah.
Kevin Dennis (:Yeah, so
I have one that lives in my bag, like my work bag, and then we haven't decided where to keep it at the house yet because we don't want the kids, we want to have it like kind of hidden so the kids can't just walk by the fridge and go, you know, yeah, yeah.
Emily Foster (:Mm-hmm.
Yeah, that's a good idea. Yeah,
the fridge would be good for me because I feel like I would have to physically get up out of the room and go do it. But I don't know. It's crazy. I feel like there's no discipline there. Like I've thought about putting my phone in a drawer, but it has to be far enough away where it would be inconvenient to get to that drawer. Yeah, yeah. So yeah, that's why I like it takes so much time to capture someone's attention because of that. And I think it's exactly the same way with your couples. Like I always say, like,
Kevin Dennis (:Mm-hmm. Mm-hmm. Yeah.
Yeah, no, because it's an addiction. We all have it. So anyway.
Emily Foster (:You need to focus on overhauling your brand and your website. So you're not just a tab in their browser. ⁓ because at the end of the day, like they're making these decisions probably when they're tired, like probably at night or during a lunch break or like, we did so much vendor shopping, like on the way to venues, like we would go to a venue tour and like in the car, I would be on my phone looking at like the planner that we needed a book or a series of DJs. And they just like have such minimal time and they're making those decisions while they're exhausted.
Kevin Dennis (:Mm-hmm.
Emily Foster (:So you have to find something to capture their attention so you don't just seem like one of the five tabs that they have open.
Kevin Dennis (:Yeah, yeah, makes sense. All right, we're getting close to our time. But before we do, I just wanted to ask, ⁓ what does a truly effective brand do for a wedding business long term?
Emily Foster (:Yeah.
Yeah, long term, it makes me more money. Like you get an ROI on it. Like think that's like, obviously, like the one that like people want to hear that is true. Like, eventually you build the brand recognition and you get positioned as the expert in your field. And I think fantasy sounds like a great example of that, like the brand that you've built over time and the recognition that you have. And it's recognition, not just with your potential clients and your past clients who can refer you, but it's also like your vendor partners and
Kevin Dennis (:Yeah.
Mm-hmm.
Emily Foster (:the entire market as a whole. So it gets you recognized and that is going to continue to bring you an ROI for years. Like when you can become a household name in this industry, like that's incredible for your potential to either sell the business down the road or to continue to hire to like create more of an empire and like have other ventures. I know I use the word empire. I feel like it's a little bit becoming like a girl boss kind of term now. ⁓
Kevin Dennis (:Mm-hmm
Do this.
Emily Foster (:But it really is like it opens the gateway. Like if you want to get into something like education in the future or start a podcast or like start a coaching program or something like, ⁓ or start another niche of services, like being able to expand beyond whatever kind of vendor type you're doing. ⁓ that's a huge one and creating trust in the community so that you're like a no brainer to work with. It's less of a pricing conversation and just more of like, okay, are we a good personality fit?
Kevin Dennis (:Mmm.
Emily Foster (:⁓ And I think there's, I could go down like a whole like emotional, sentimental kind of spiel of like being able to grow a team. Like I think that really like is kind of a highlight of the good of our kind of capitalist economy kind of thing. Like you can like, you can add some good to the world, being able to provide jobs and let other people do their art because they get to work for your company. So that's a huge thing. You asked about the long-term, but I think the short-term is huge confidence. Like when...
Kevin Dennis (:No, yeah.
Mm-hmm.
Okay.
Emily Foster (:When you look good, I think you show up better and you show up more confidently in your services because I would say like 90 % of vendors out there, they do have good talent and a good service. It's just really hard to share that when you don't feel confident in it. So that's like the biggest thing we hear like the next day after we launch a new website is that they're like, Oh, I got to go to this wedding show or I went to this networking event and I actually shared the URL to my website this time. And like you.
Kevin Dennis (:No, that's
Emily Foster (:You didn't have to preface that it was still in progress.
Kevin Dennis (:what. Yeah, well, that's because you hear people that and you're like, well, good, good with it. You know, like, why are you out here? You should get it done and then come out. But anyway, it's funny, I speak a lot on networking and just like, you know, working with creative partners. And one of the things I always tell them is like, you should wear an outfit that makes you feel confident when you go to network. And so you should have a website that makes you feel confident when you're out there. I'm to add that. I'm going to add that to my spiel now.
Emily Foster (:Yeah
Mm-hmm.
Yeah.
Exactly. Yeah, yeah. And
I'm curious about your take on this because one thing I've talked about in like master classes and like speaking events too is like when you're building the brand for your vendor partners as much as your clients because like if you're a planner, you don't want to refer a vendor who's going to embarrass you. So yeah, I'm curious about like for you referring vendor partners, like do you care what their brand looks like?
Kevin Dennis (:100%.
Well, we do or it's their brand or how they show up on social media as well, you know, so like if they get like very religious or very Political, you know, you know I'm saying I'm like, you know, cuz you got to kind of we got to be able to work for everyone You know regardless of how you feel all that kind of stuff. So if they're going one way I'm like, they're really not attracted and it just we don't align, you know, and yeah Yeah, so it just yeah, you got to look at all that stuff. I think
Emily Foster (:Yeah.
you
Yeah.
Yeah.
Kevin Dennis (:You know, even like on the day of, and this is gonna sound, you know, but like you're working with them on the day of the wedding, are they a shit show? You know, are they showing up and causing more problems or are they a problem solver? You know, are they prepared? Because this sounds ridiculous, but a lot of times we'll work with florists and they show up and they don't have like the carts to get their flowers there. And they're like begging everyone, can I borrow your hand truck? It's like, no, we're using our, you know, like so.
Emily Foster (:Yeah.
Hmm.
Yeah.
done.
Kevin Dennis (:get the little simple things you need to do your job, not just the flower part of it. You gotta have, you gotta think of, you know, the right truck and the right, you know, every, from tape to scissors to, you know, all the little things that, you know, a good person should have. And, you know, are you making my life easier on the day of the wedding? Are you a problem? And if you're a problem, I'm not gonna wanna refer you, so. Yeah.
Emily Foster (:Mm-hmm.
Yeah, that's so good. Yeah, it's
your reputation. one thing I've said is like your brand is your reputation. And I've used Taylor Swift as an example of that. Yeah, I think your team and I were very excited when Showgirl came out last fall. Yeah.
Kevin Dennis (:Yeah, I was gonna say big reputation.
Yes, yes, they
do love themselves some Taylor Swift around here.
Emily Foster (:Yeah, wouldn't
be a Emily Foster podcast interview if I didn't bring up Taylor Swift somehow with a DJ.
Kevin Dennis (:There you go.
Yeah. No, I'm, I'm, I'm team Jason Kelsey in this whole Taylor. Yeah. Yeah. I have them right over there. Yeah. Yeah, I do. I, for some reason I'm not a Philadelphia Eagles fan, but I just love me some Jason Kelsey. I can, he just is my favorite. So yeah.
Emily Foster (:I see your little Kelsey background. yeah. Yeah.
Yeah, I love that.
Actually, when you were talking earlier about the brick and your daughters, their daughters aren't even that old. But I've heard Kylie, Kelsey say that they're going to have a rule when their daughters get older that they're going to have just like a cell phone that's the house phone and they keep it on the kitchen island. So their daughters can check social media, they can like text their boyfriend or their friends, but they have to be at the kitchen island to use it.
Kevin Dennis (:Yeah.
Yeah. Yeah.
Interesting. Well, I will see how practical that is. yeah, no, I agree. But also, I mean, at least I my kids got raised because we see this a lot at restaurants. The kid is like maybe one or two and already have a phone at their face with cartoons. And I'm like, they don't need that. Just let them interact and let them have, you know, they're going to they're going to have no social skills growing up some of these kids. So.
Emily Foster (:Yeah, yeah, they're not teenagers yet.
Wow. Yeah.
Yeah, yeah,
and then that marketing stats going to increase to 25 times that they have to do something. Yeah.
Kevin Dennis (:Yeah, probably. Yeah, it's gonna keep getting
worse because I always thought it was eight but you taught me something today with with the 12. So yeah.
Emily Foster (:Yeah, yeah.
So more, more appearance on marketing, I guess, for you.
Kevin Dennis (:Yes.
All right. So, Emily, tell our guests how they can find you, connect with you.
Emily Foster (:Sure, yeah, you can find me at @EmilyFosterCreative on everything. Brand consistency is important. So emilyfostercreative.com. You can also email me at hello@emilyfostercreative.com. And then we're @EmilyFosterCreative on Instagram, Facebook, and Pinterest. And I'll send you that checklist too if you want that standout checklist.
Kevin Dennis (:Hahaha
Okay, well, and we'll include
it. So we send an email out after every episode. So I was going to tell everyone we'll have all Emily's information in there and we'll also put the checklist on there so everyone can get that as well. yeah. All right. So folks, thank you for listening to another episode of Mind Your Wedding Business. Don't forget to hit the like and subscribe button wherever it's appropriate and we'll see you next time.
Emily Foster (:Yeah.
Okay, sounds great. Thank you.
